welcome to another part of my creative life.


I'm a content creator and art director based in the Bay Area. With a background in photography, I shoot and edit everything myself — photo and video, concept through final cut — across two very different worlds: running visual identity and content for a jewelry brand, and building an independent fine art exhibition from the ground up.

Below is a mix of both.





HOLD ME TENDER
Executive Producer + Content Lead

Alongside my co-partner, Sheilby Macena, I am building out a project called Hold Me Tender, a photography and film exhibition coming to the Bay Area October 2026. This is more than pretty photos on a wall, it’s an immersive world. In efforts to make the art world more transparent, a big part of this passion project is sharing the behind the scenes of building the exhibition from start to finish. This exhibition has no instituitional backing, and we’ve been building it out from the ground up for the past 2.5 years.

In June, we launched our social media campaign and that came with strategizing the content around the different phases of the project we are in. Over these two months, we have gained over 1,000 followers, and we have had 300,000 views total with an average of 35,000 views per week. Of those 30% have been specifically from the San Francisco, Bay Area.

Recently, we did some guerrilla marketing across San Francisco and Oakland and put up posters with QR codes linking to our socials. We will be tracking how the data to see the direct QR scans!

I have been ideating, editing and coloring all of our video content myself using Premiere Pro. I’m always looking for exciting ways to implement the branding of Hold Me Tender to bring in new audience while satisftying and maintaining our current and old followers.

You can learn more about Hold Me Tender at holdmetender.world
Find the entire content bank over on instagram: @HoldMe_Tender


     





PURECIOUS JEWELRY
Art Director
I'm the Art Director at Purecious, a fine jewelry brand where I own the visual identity end to end — from concept to final delivery. Every week, 2-4 new custom ring pieces come through the studio and I'm the one shooting and editing each of them, working out of a 12x12 studio space with a lean team of three.

Beyond weekly product content, I lead quarterly campaign shoots and work directly with our founder and Creative Director to shape a point of view that feels more like a design house than a typical "brand brand." Day to day, that shows up as a mix of quick-cut video content and graphic design — Instagram is our main channel, so I'm constantly balancing a steady content cadence with a more considered, elevated visual approach.

I also contribute to Purecious's website development, making sure the same visual language carries through everywhere someone encounters the brand.